Dan’s presentation included:
- 15 different PRICE Presentation Strategies’ that make ACTUAL PRICE irrelevant…and how to use these Strategies in print, online, face-to-face, from the platform
- Price Breakthrough Lessons from Disney, Donald Trump, Lamborghini, Dans’ own ‘Dentistry for Diabetics®, J. Peterman, and over 25 other legendary companies and entrepreneurs – including little-known, fascinating, and even funny stories and examples.
- Separating yourself EMOTIONALLY from PRICE – how to ACCURATELY think about price and ACCURATELY assess your customers’ and prospects’ true attitudes about price.
- Myths, Lies, Fears, and True Facts about PRICE & Advanced Psychology about ‘turning off’ customers’ habitual thinking about PRICE and value
- How to move ‘spoiled customers’ from FREE or cheap to properly priced purchases
- How to use ‘The NEW Science of MICRO-Targeting’ to remove All PRICE ceilings and limits…attracting customers/clients/patients who will cheerfully, gladly, eagerly pay from 500% to 5,000% MORE than your competitors’ PRICES
- The links between PRICE – POWER – PROFIT that work for or against you
- Personalized Welcome Letter
- 1 Transcripts Manual
- 1 Overheads Manual
Online Training & Manuals
- In Module #1: How to Liberate Your Thought Process about Charging Higher Prices, you’ll Discover How to Achieve Virtually INSTANT & Dramatic Breakthroughs in Profits & Power with PHENOMENON™ -Like SPEED and SuperHuman Invulnerability to Cheap-Price Competition, Price-Shopping Customers, EVEN Recession…
- Module #2: How to SUCCESSFULLY Market to the Affluent is a “Mini-Seminar” on WHERE to Find & HOW to Attract the EXPLOSIVELY Growing MASS-Affluent, Affluent, Affluent Boomers, and Ultra-Affluent Populations.
- Module #3: is all about Universal Price Presentation Strategies that Make Actual Price Irrelevant…and goes into detail on How to Use These Strategies in Print, Online, Face-to-Face, and from the Platform.
- Finally, in Module #4: you’ll learn How to Separate Yourself EMOTIONALLY from “Price” Dan will Reveal How to ACCURATELY Assess Your Customers’ and Prospects’ True Attitudes about Price…Plus ADVANCED PSYCHOLOGY about “Turning Off” Customers’ Habitual Thinking about Price and Value.
For Anyone who could PROFIT from Dan Kennedy’s Best Breakthrough Strategies from his highly-lucrative 30+ year career for raising the prices of your product and/or services with little or no resistance.
My wife Issa and I have a pediatrics speech language pathology practice. We help children to speak and socialize. We are in Westchester County (New York) and the government there gives away those services for free. We charge $200.00 an hour. We have a twice a week minimum. We don’t take health insurance…there’s no shortage of competition…another speech therapist was telling me how many of her therapists she was going to have to lay off. Meanwhile, we are having our best year ever.”
- Jason Morris New York
We realized listening to Dan ‘You’ve got to raise your price’…We raised the price 250%… We are the highest people around selling what we sell…Profits increased 109%… (and) We got rid of…a lot of our crummy complaining customers.”
Wayne Story Santa Fe Décor, Inc. Rio Rancho, NM
…for the right program if it’s marketed well, people will pay much more than you think they will…You are positioning yourself as a leader in the industry by charging more.”
Fabienne Fredricksen Client Attraction, LLC Stamford, CT
I have a small chain of seven sewing and vacuum stores in three states… I just raised our prices on service…The overall average before was $32.52. Afterwards it was $87.48 and to do the math, it made a difference of $21,900.84 a month in profit.”
- Howard Anderson
I teach Michigan real estate investors how they can get rich buying and selling foreclosures…the challenge was to double the price of my seminar in my small information marketing business…Results, same conversion. $220,000.00 collected in net profits after changing price in eight months. Better quality testimonials…I doubled the close rate to continuity that I have which is $247.00 a month. I currently have 100 people in it.”
Mark Ijlal Michigan Foreclosure Report Bloomfield, MI




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