Magnetic Marketing for the Emerging New Economy

In these Audio Sessions with Dan you’ll DISCOVER…

• FIVE CHOICES of “Golden Opportunity” in Unique TARGET MARKETS for YOU to apply MAGNETIC MARKETING to…for YOUR business
• To-Consumer AND Business-To-Business Target Marketing EXAMPLES described in complete detail…UNIVERSALLY applicable, transferable
• “Confessions Of An Ad Agency Man”: WHY so many of YOUR ad dollars are wasted…how to STOP BEING AN ‘ADVERTISING VICTIM’ once and for all
• How NINE WORDS Launched And Built One Of The Most Famous Business Empires Of Our Time by a college drop-out…and the Vital ‘Tool’ YOU Can Create For Your Business Or Sales Career based on this life-altering example
• A New, Breakthrough Approach To ATTRACTING Top-Quality Prospective Clients Or Customers To You…even if they are usually resistant to normal advertising, marketing or prospecting. In B2B, getting past gatekeepers to decision-makers and gaining their favorable attention. Shorten sales cycles. Secure appointments, invited in as an expert advisor.
• The “Homework Assignment” That Will Finally Empower You To Craft And Convey An IRRESTIBLE Message about yourself, your product or service – that makes advertising, marketing, selling infinitely easier once its done
• Dan’s Most Famous “3-Step Sales/Prospecting Letter System” – that works for all those people who say “but I tried direct-mail and it doesn’t work in my business.” THIS is THE breakthrough for TOTAL CONTROL of new customer attraction
• The Simplest TEST Ever for Good Ad or Bad Ad, before you spend a penny
• 3 Steps To Multiplied, Maximum Referrals

Includes:

• 12 Audio CDs
• TOOL KIT Notebook with Examples/Samples & Notes in 6 Sections:
  • Sales Careers, B2B & Industrial; Service Businesses; Retail; Professional Practices and Restaurants
• SPECIAL REPORTS – these answer the most commonly asked questions….
• • How To Print As Much Money As You Want, Legally! – The ‘Secret Weapon’ of THE FREE REPORT
  • How To Turn Mailing Lists Into Money – Mailing List Basics
  • Elements Of A Marketing System – Your Checklist

• THREE EXTRA VALUE RESOURCES ALSO INCLUDED:
  ($596.95 if purchased separately) 
  1. CRITIQUE CERTIFICATE
     • You can send YOUR ad, sales letter, any Magnetic Marketing piece or tool, done, or in “rough draft” form for expert, constructive evaluation and suggestions. Fee Value: $497.00.
  2. FOUR-CD BONUS PACK*
     • Three Dan Kennedy Tele-Seminars….plus exclusive presentations by ZIG ZIGLAR, TOM HOPKINS and JIM ROHN….and two of corporate America’s most dynamic leaders. (See sidebar with color background) Publisher’s Price: $89.00
  3. THE ULTIMATE SUCCESS SECRET BOOK
     • Over 200,000 copies of the powerful little book in print…it reveals THE SINGLE MOST CRITICAL FACTOR determining outcomes and results in a person’s life. A Dan Kennedy classic! Publisher’s Price: $10.95

THERE’S SOMETHING HERE FOR EVERYBODY. The strategies are proven in over 356 product, service, business, industry and profession categories, consolidated here into SEVEN CATEGORIES: Sales Careers, Business-to-Business, Retail, Professional Practices, Service Businesses, Restaurants, and of course Internet and ONLINE Businesses

• - Craig Proctor, one of the top ten RE/MAX® agents in the entire world year in and year out, who has his entire business and his coaching of thousands of agents built on the solid foundation of Magnetic Marketing (and has been a client of Dan’s for more than 10 years)…
• - Chris Hurn of Mercantile Capital and ClateMask of Infusionsoft, whose companies made the INC. 500 LIST of fastest growth companies this year (one in finance, one in software)

“They all laughed when I said my business was growing by leaps and bounds despite the recession angst – but they don’t have THE MAGNETIC MARKETING SYSTEM…”

How To Thrive And Prosper Right Now And Be Poised To Profit From The Emerging New Economy With The Time-Tested, Proven, Yet Cutting-Edge And Radically Different SYSTEM FOR ATTRACTING CUSTOMERS OR CLIENTS That Literally Changes Everything….

for Owners of Any Kind Of Business, for Sales Professionals in Any Field…

Are you ready?

Because THIS is like nothing you’ve ever seen, read, listened to or possessed before!

If you are a business owner, you’ve likely been doing well during recent boom years despite being AN ADVERTISING VICTIM…constantly wasting money, not really knowing what works and what doesn’t, reinventing the wheel too often, and – to be blunt – getting where you’re going by paddling faster and harder, without a fail-safe navigation system. I’m here to warn you: those “generous days” are over, and gone forever. Big, dumb companies’ sloppy, wasteful “mass advertising” practices are catching up with them – the ‘secret cancer’ that has eroded so many of these big-name corporations and left them weak, fragile and vulnerable to the very first recession-storm to blow through. Because of their size, their death may be slow. BUT THE SMALL BUSINESS OWNER, local merchant, or even mid-sized company owner can be slaughtered much faster by NOT REALLY KNOWING HOW TO SYSTEMATICALLY, efficiently, affordably “target” his ideal, ready and able to buy, high value customers or clients. If you are willing to be honest and admit you don’t really have a reliable marketing system — then you are going to count this letter put in your hands
this day as a Life-Altering Event.

If you are a sales professional, you know that “Cold Prospecting” is like coal mining:

dirty, filthy, ugly work best left to those who must make a living by brawn rather than with brains. If you are a good salesperson, the key to success is spending much more, even all of your time selling – to ideal prospects, customers or clients eager to meet with you, ready to listen to you, accepting of you as an expert advisor, even pre-determined to do business with you…with price or fee resistance off the table. Is such a life in selling possible? YES. And it is NOW more vital than ever. Making a top income through sheer persistence and patience and thick-skinned immunity to rejection and brute force closing and hunt-’em-down prospecting just isn’t possible in a tougher economy. And in the new, emerging economy, it’ll be the wrong skill-set altogether. If you can be open-minded to a radically different approach that makes a life in selling infinitely more pleasant, and increases income exponentially with less stress and struggle – then I can totally change your income, status and day to day experience virtually overnight, just as I have for tens of thousands of salespeople.

My name is Dan Kennedy. My completely up-dated, expanded and more valuable-than-ever MAGNETICMARKETING SYSTEM is yours to inspect, examine, try out and prove beyond all doubt to be “life-changing”and capable of creating “life-changing income increases” FOR YOU…..for a full TWO months……entirely risk free. If you aren’t so “into it”, using it, drawing more from it day after day that you would wrestle six alligators buck naked in a pit of hot coals to keep it, I certainly don’t want even a penny of your hard-earned money. In 30 years at this, I’ve never permitted even one person to walk around claiming they wasted their money with me and I’m not about to start now. Get this SYSTEM. Put it to work. You’ll know – fast – that it DOES work. But, if for ANY reason whatsoever, you disagree, you can simply return it and get an instant, full, 100% refund…..no hassles, no forms to fill out….and you can even keep $613.00 of BONUS RESOURCES FREE.

So, what IS this SYSTEM? It is actually THREE things in one:

#1: It is a set of groundbreaking, practical strategies that I’ve “moved over’ from the direct marketing industry (once called ‘mail-order) — where I made my chops, have become a multi-millionaire serial entrepreneur, and have helped hundreds of clients go from zero to millions, even in one case over 1-Billion dollars — to use in ANY TYPE of business, small or large, and by ANY sales pro. None of this is “the same old wine in a new bottle”. Whatever you’ve gotten in seminars past, whatever you’ve read regurgitated in a zillion books, whatever you think you know WILL BE CHALLENGED by what you hear and see – and THE PROOF you get from me - about a different, better, saner, more productive path to business growth (regardless of the economy) by ATTRACTING ideal new customers or clients.

These Strategies are presented and explained in twelve audio CD’s supported by written transcripts for easy reference and true-life Examples/Samples from real businesses and salespeople – not “made up stuff”.

#2: It is a monster-sized yet easily useable TOOLBOX of ready and nearly-ready to use Examples and Samples, organized into seven business categories (you fit at least one)….so you are not asked to listen, learn and then left to your own devices to do. If you’ve ever put a toy together for a kid at Christmas, you know the instructions aren’t enough – you need that picture on the box of what it’s supposed to look like when you’re done!

Well, I not only SHOW you every Strategy actually implemented….I give it all to you as Examples very easily and quickly “tweaked” for your use – including Examples marked “copyright-free” for that exact purpose. If I did all this just for you as a private client, you’d pay over $100,000.00, and many do. In fact, there’s a waiting list. I don’t want new clients; don’t ask. And obviously, most small businesses and sales pros can’t justify my fees. But I’m a passionate champion of the independent small business owner and the sales professional. I hate seeing you (us) targeted for criticism and abusive taxation by liberal politicians…it galls me that you (we) are not included when they say “hard working Americans” (as if we get our money handed to us by the tooth fairy)….and it further frustrates me to see you “shoveled” out-dated, antiquated, tired, old advertising, marketing and sales ideas when you NEED real help. So here I am. Having put together a TOOLBOX of “What Works Now” .

I recently did a book promotion tour, appearing for just a few hours in four cities in four days – zipping to each by private jet, then on to the next. Very uncharacteristic for me; I typically refuse travel for business and all my clients must come to me. With such short stops in each city, you’d assume only local people would turn out.

No. In each place, over 400 gathered, many flying there themselves from outside these areas, many standing in long lines to get to shake my hand…tell me their “Dan Kennedy strategies success story”….thank me. I’m not telling you that to brag. I’m promising you that you’ll soon feel the same way. You’ll not only find me “a breath of fresh air”, you’ll find my TOOOLBOX put together for you to be so different and so useful and so valuable, you’ll feel guilty about how little you paid, and you’ll be eager to meet me in person to thank me.

Of course, if you just want entertainment, I would NOT suggest getting my System. I think I’m a pretty entertaining fellow at times, but THIS is not something to be just listened to casually as you drive around town or cut the lawn on Saturday. It is meant to be USED FOR PROFIT.

#3: it is everything you need for a true Marketing SYSTEM. That means you go to bed at night – every night – knowing (not wondering, wishing, praying, hoping)…KNOWING where your next new prospects or customers are coming from, with consistency, reliability and predictability. This is a SYSTEM in sync with the emerging new economy, where customers have more confusing and competing choices than ever, traditional ad media readership is falling and fragmented, people are overwhelmed with communication, and spending is more measured and thoughtful. This is a SYSTEM with direct, targeted outreach to carefully selected, ideal customers – literally the opposite of costly, wasteful mass advertising and marketing. This SYSTEM has “built in” competitive advantage….”built in” price resistance minimization….setting you apart from all others and letting you sell in a competitive vacuum. From my Magnetic Marketing System will come YOUR OWN PERSONAL SYSTEM that you can trust and rely on, to achieve your sales goals.

ALL THE SPECIFICS OF EVERYTHING INCLUDED are laid out in the pages following the end of my letter.

But to finish up here, let me tackle the two most critical questions -

First question first.

THERE’S SOMETHING HERE FOR EVERYBODY. The strategies are proven in over 356 product, service, business, industry and profession categories, consolidated here into SEVEN CATEGORIES:

• Sales Careers
• B2B & Industrial
• Retail
• Professional Practices
• Service Businesses
• Restaurants
• And of course… E-Commerce & Online Businesses

Frankly, some of the biggest and best breakthroughs are best found “outside the box” of your particular business and field – so EVERY Example in this Kit can apply, and one “unlikely” Example might be The One to light the biggest fire you’ve ever seen in your sales….but every business fits one of these Sections of the Tool Kit, so you will find directly relevant Examples of the Magnetic Marketing Strategies for YOUR type of business.

AND THERE’S NO “CLASSROOM THEORY”. Every one of the more than 213 Examples and Samples is from actual, real-life businesses, entrepreneurs and sales professionals…developed themselves, from previous editions of Magnetic Marketing….and Samples written and developed by Dan himself for actual clients, or specifically for this Tool Kit for your use, based on successful campaigns. These are REAL WORLD strategies and Examples tested and proven under fire. I cringe when I see speakers, trainers and coaches who sell only in their memories or run businesses only in their nightmares standing up on stage or pumping out audio products, telling you how to do what they haven’t, don’t or can’t. Seems these days there are a lot of “empty suits” popping up all over the place. Well, not here. I live where you live, in the real world, where they eat their young everyday; where results rule; where dollars can’t be wasted on ‘ideas’. I put my money where my mouth is, in my own businesses and business interests, and I write copy and create marketing for clients who put hundreds of thousands of dollars at risk on ads or direct-mail on my say-so, and I have to be right. What I’ve provided to you in this System is real and it works. (Guaranteed.)

(continue reading…)