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- A manual with the complete transcript of Dan’s presentation with enough room for you to write down all the ideas that pop into your head as you read…
- If you prefer to watch or listen, we’ve got you covered with a professionally edited CD and DVD so you can watch or listen, pause to jot down money-making ideas, or rewind to review Dan’s Secrets as often as you’d like.
- And you’ll also get a second manual with the presentation materials Dan shared. It’s full of real-life examples to give you even more powerful ideas.
Here are some of the closely guarded secrets Dan shares:
- The four qualities of a great information product (an info-product absent these qualities is DOOMED!)
- How to close the “porous borders” in your information business (so customers can’t buy something and vanish)
- The Purposes of a Great Information Product (sophisticated info-marketers understand it’s a lot deeper than just making money)
- A Common but Critical Mistake Most Info-Marketers make (fix this fatal flaw and watch your returns and refunds drop like the temperature during an Alaskan winter)
- What a great information product really sells (this may surprise even experienced info-marketers)
- How to overcome the basic human psychology that’s working against you (flip this in your favor and watch your business and income soar)
- What Superman, Earl Nightingale, and Tony Robbins have in common (and the big-takeaway for creating a great information product)
What your prospects and customers really want more than anything else (basic needs that must be met… but the vast majority of info-marketers miss the boat on this…and the money sails away too) - The key ingredients you will discover in the most successful information products (follow this simple success recipe and you cannot fail to create great information products)
- Dan’s favorite “stick” strategies (simple strategies that increase consumption of your product…that means fewer returns and MORE sales on the back-end)
- How to make the un-unique, unique to you (this gives people a sense of belonging to a fraternity and a sense of superiority…and that’s good for business in the long run)
- The #1 job of a great information product above all else (and how you can copy a page out of the McDonald’s playbook to accomplish it)
- 4 Key Salability Factors of great information products (time-tested truths about how to sell more products PLUS an extra benefit of price elasticity so you can raise your prices and make even more money)
- A scarcity tactic from the old masters of information marketing who were making fortunes in the pre-historic days before credit cards, the Internet, email, and even FAX machines (This strategy is so POWERFUL that even Dan Kennedy himself caved and forked over $5,000.00 for a product)
- And MUCH MORE!
And Dan has helped more people create their own six and seven figure information marketing businesses than any other man in history. The long and distinguished list includes:
- Ron LeGrand and Jeff Kaller in real estate investing
- Rory Fatt in the restaurant industry
- Chauncey Hutter in the tax business
- Dr. Tom Orent in dentistry
- Bill Glazer in the retail business
- Michael Jans in insurance.
- Dennis Tubbergen in the financial services industry
- Joe Polish in the carpet cleaning industry (yes, Joe actually built a 7-figure information business in the obscure carpet cleaning industry.)
- … and the list goes on ….
