• How to write a good “2nd notice” follow-up sales letter in 60 Minutes or less, if you must -3 choices.
• How to say more, spend less: alternative formats to the classic 8-page letter, insert, order form in envelope. New and different formats and exciting new options for direct-mail, and you’ll probably save money on printing and postage. If you mail much at all, you might save your whole investment right here!
• How to get copy written faster. Dan has a lot of tricks. Here’s one: write by quantity goal, against the clock, with a big, fat, ticking clock right in front of you. For example, you say: “I’m going to get any guarantee written in 19 minutes or less. Ready, set, go.” Another is to write at the same time, for the same length of time everyday. This trains and conditions your subconscious mind to “shift” into writing mode. You’ll get a dozen more of these output boosters.
• Five Formulas for opening paragraphs that grab the reader by the throat and won’t let go. The openings of letters are, ironically, often their weakest links.
• Why, where and how long copy stalls – and how to prevent it. A sneaky little trick Dan uses all the time to help the reader along through long copy, to have permission to use a lot more copy, that hardly any other copywriter has taken note of and copied. Dan explained this trick at the Boot Camp for the first time.
• How to eliminate “writer’s block.”
• How to build Momentum into sales copy.
• Clever solutions to the six most common ad or sales letter copy problems. Quick fixes for “tired” ads.
• How to present Price. This is an extremely sensitive and critical part of the ad, letter, etc. outright asking for the sale. You need to properly build value, make your value case believable, create comparisons advantageous to you, minimize price. With the right strategies, you make any price a bargain.
• How to deal with The-Elephant-InThe-Room: what to do when you actually have a profound competitive disadvantage, product flaw or other substantial problem.
• When a campaign is failing, where to look for answers.
• Enclosures, enclosures, enclosures… there are 24 different kinds of extra or loose enclosures to bump response when doing enveloped direct-mail. How to use each one is explored.
• Examples of the entire process, from project or product, to the sales thinking that takes place, to the pieces laid out on the table, to final assembly of the sales copy. Dan will show you exactly how to do it.
• This is going “inside.” Backstage. Having the magician reveal how he does the trick, in slow motion.
• “THE BIG THREE” – the three things you must get right and devote the greatest percentage of time, words, space and emphasis to, to make an ad, letter, FAX, web site, etc. work. You can also write copy a lot faster if you do these three first.

• 9 professional recorded and edited audio-CDs
• Edited Transcription of the entire event
• A “swipe file” book full of Dan’s examples and presentation materials

I have been studying copywriting for 3 years and felt I had a good command of the subject. However, after the first hour I started to learn about all the holes in my writing. I was simply shocked to see how many key ideas and strategies I was missing and how much more powerful I could make my copy. This course is great for anyone who has the basics and wants to move to the master level.
Robert Estupinian, San Jose, CA

Dan Kennedy’s Last-Ever “Copywriting Mastery and Sales-Thinking Boot Camp”

How To Master THE Most Valuable And Profitable Skill, Dramatically Improve Your Earning Power, And Make All The Money You Like With Less Stress And Strain

I have achieved total and complete financial liberty. And if you isolated THE ONE THING that has put me here, above anything and everything else, it is my ability to write copy that sells, for ads and sales letters and other media. And this is NOT out of your reach, anymore than it was beyond mine.

The “X-Factor” Hardly Anybody Talks About
Because So Few Understand It

As a young pup, the first person talking about ‘how to succeed’ I discovered was Earl Nightingale. Immensely useful to me at the time, because his words made me realize I wasn’t a freak and a fool for thinking as I was thinking, so differently from everyone around me.

Not long after that, I became immersed in “motivation” and “self-improvement,” and benefited greatly. But there were missing links. For example, I gradually realized that, in selling, the world’s greatest attitude was no better than the world’s worst attitude if you didn’t have a qualified prospect in front of you, who could give you money, to “shine it on.” That shifted my interest to marketing. And I’ve used that as “speech fodder” for years. But there’s a far more valuable, missing “x-factor” that hardly anybody ever talks about, me included.

I remember getting my hands on an 18-cassette product called “The X Factor Of Success.” It had tapes from 18 different speakers. Zig Ziglar was one of them. I forget who else. But I listened diligently, accepting the premise that hidden in there somewhere was the missing, most important “X-factor.” I heard all the usual. Persistence, determination, desire, goal setting, yada yada yada.

But the discovery and direction that changed my life and has made me financially independent isn’t any of those things. All those other things have been useful. But THE ONE THING… has been cultivating the ability to put words on paper that compel people to give me money.

Anyway, it turns out that THE ONE THING that I can attribute my success to, more than any other, is this ability to craft a sales message and put it into words and formats, on paper. This is the exact same one thing that set Bill Glazer apart from other menswear retailers, allowed his stores to prosper while his neighbors closed their doors, quite literally made him a wealthy man. This is the same one thing that has Chauncey Hutter’s tax preparation offices flourish, even literally drive H.R. Block out of a market area he dominates. This is the same one thing that has made such a profound difference for so many of the business owners you read about in my testimonials, such as those in the “Lifetime of Amazing Results” book. ONE THING others in their industries or fields, in their market areas do not have. This is your opportunity to possess a power no one else you compete with has.

If you will master this skill, you will then hold in your hand the key to open virtually any vault you like…remove as much from it as you like…create any life you want. Conversely, NOT getting good at this imprisons you in many different ways. It may enslave you to never-ending, never diminishing manual labor that restricts your income and makes you old before your time. It may prohibit your business’ expansion. It may leave you increasingly vulnerable to new competition, unable to do ‘guerilla warfare’ successfully but also unable to compete dollar for dollar with big spenders on traditional advertising. It may keep you ankle-chained to one physical location.

You can actually get better at many other aspects of your business, many other skills, yet wind up no farther ahead as a result. Better, yet the same. Becoming a masterfully adept copywriter can occur much faster, much easier, and yield lucrative monetary rewards immediately. Whether you use this mastery for your present business; your own products or services; to expand or diversify; to launch a new venture, even as a freelancer, writing for others, this IS the most powerful and rapid means of creating exceptional income.

(continue reading…)

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