Celebrity Promotions Swipe File

• Successful CELEBRITY Promotion #1: The promotion that INCREASED patients by 33.41% and sales by 39.16% in just 3 months…PLUS the simple tactic for getting the CELEBRITY Endorsement
• Successful CELEBRITY Promotion #2: How a local business owner convinced the producers of a national hit TV show to film an episode at his business…and HOW this opportunity was leveraged to the MAX!!
• Successful CELEBRITY Promotion #3: A Customer Appreciation Event that generated over $70,000.00 in revenue and a 700% return on investment (this promotion is a great example of how to use the POWER of CELEBRITY Association in multiple ways…PLUS a “sneaky” trick)
• Successful CELEBRITY Promotion #4: a local business owner who routinely rakes in $30,000.00 each time he mails his promotion (following this simple method you could easily do the same. (How much would it be worth to know you could earn 5-figures with every promotion?)
• And many MORE!!

1 Manual
1 CD and 1 BONUS CD

Celebrity promotions and endorsements have worked very well for my commercial lending firm, Mercantile Commercial Capital (MCC). As with testimonials, having someone else — a third party — talk about us and what a great job we do makes a marketing campaign/piece seem much less “salesy.” But unlike testimonials, celebrities put a familiar (or at least entertaining) face on a marketing message. – Chris Hurn
Mercantile Commercial Captial

I might be in a small town, but all my patients and prospects want to know, have access to, or just be associated with someone who has treated a ‘celebrity’. The campaigns with our local celebrities gave a return of 12 to 1. I got a national celebrity to appear at an event for free. The return on this was 7 to 1 but far as a dollar figure, at was over $70K worth of dentistry from that event. – Ginger Bratzel
Socorro, New Mexico

Info-MASTERMIND Member James Malinchak uses celebrities to promote his monthly newsletter including the real “Rudy” (from the movie of the same name), Jack Canfield, Mark Victor Hansen, (Exhibit #11) and singer Brooke Hogan – daughter of wrestler Hulk Hogan – (Exhibit #12).

Gold Member Doc Nielsen turns his patients into local celebrities to promote his chiropractic office. Here are a few examples. The typical return on these is $8,000.00 per mailing (100 letters sent each week for 12 weeks.)

The Associated Press, an internationally respected news organization, recently hired 17 reporters to cover nothing but CELEBRITY news. What they’re doing, where and what they eat, what they wear, who they hang out with, where they vacation. We are obsessed with celebrities and can’t get enough news about them. Almost anything celebrities do during their waking hours is newsworthy.

WHY? Because Celebrities Sell…period. And they sell much more than just newspapers and magazines. It doesn’t matter what business you’re in: butcher, baker, candlestick maker, or anything else. It doesn’t matter if you sell products or services. It doesn’t matter if you sell to businesses or consumers. None of that makes any difference. If you can associate your business with a CELEBRITY, you will make MORE money.
The POWER of CELEBRITY Association is so obvious that even big dumb companies get it. There’s a good reason American Family Publishers used Ed McMahon so prominently in its marketing campaigns for years. Celebrities draw INSTANT attention and lend a measure of credibility to almost any marketing campaign.
Big corporations pay big bucks for CELEBRITY endorsements …but you don’t have to. Keep reading and I’ll reveal how you can add the Ultimate CELEBRITY Promotions Swipe File & CD to your marketing toolbox (and use the tactics and ideas in it to tap into the power of CELEBRITY association) for $197 – less than the cost of just 24 minutes with a publicist at $500.00 an hour.
Why is CELEBRITY Association such a Powerful Marketing Force?
My business partner, DAN KENNEDY, calls “CELEBRITY” the most powerful marketing force. But why is CELEBRITY association so powerful? There are several reasons including:
Reason #1: INSTANT Attention
One of the biggest challenges marketers face today is readership. HOW do you rise above all the marketing clutter, grab the reader’s attention, and practically force him or her to keep reading? Using celebrities is one of most EFFECTIVE strategies for accomplishing this difficult task.
Reason #2: INSTANT Credibility
You probably understand the power of testimonials. What someone else says about you and your business is at least 1,000 times more believable than what you say about your business…but what a CELEBRITY says about you and your businesses is even more powerful…like a testimonial on steroids. CELEBRITY endorsements transcend testimonials into “Social Proof” – the powerful marketing concept introduced by Cialdini in his famous book “Influence: The Psychology of Persuasion.”
Reason #3: HIGHER Prices with LESS Resistance
CELEBRITY association is a great way to charge higher prices with less resistance. Think about it. Would you rather use just any exercise machine? Or would you rather use the exercise machine Chuck Norris and Christie Brinkley use? Judging by the amount of time the infomercial with Chuck & Christie selling the exercise machine, people want the exercise machine the celebrities are using. Obviously it was worth the investment for the CELEBRITY endorsement.
Many prospects are influenced into buying higher priced products and services solely because a CELEBRITY endorses them. Price becomes a secondary issue – or even a non-issue – so there is less resistance to higher prices.
Reason #4: BETTER Customer Experience
One of the keys to attracting more affluent customers (those last and least affected by the economy), is providing a BETTER customer experience than the competition.
For example, one of our GKIC Members is a chiropractor in San Francisco who used Tony LaRussa (manager of major league baseball’s St. Louis Cardinals) to promote his business. His patients started telling stories about their chiropractor who was a friend of Tony LaRussa.
Who would you rather do business with? Joe Blow or the guy (or girl) who knows a CELEBRITY? Most will do business with the person who knows a CELEBRITY so they than can tell their friends all about it (which drives even more business to you). It all starts with providing a BETTER Customer Experience.
Reason #5: FREE Publicity
Even if you don’t have any personal interest in becoming a CELEBRITY, you might want to reconsider if only for business reasons. Normal people routinely appear in the media which means FREE Publicity. Depending on the media, this FREE publicity could save you thousands or tens of thousands of dollars in advertising costs or MORE and bring in multiples of that in PROFITS.
GKIC Member and publicity expert Paul Hartunian famously became “The Man Who Sold the Brooklyn Bridge” and launched his lucrative business and speaking career when he appeared on CNN many years ago. Countless others have used FREE Publicity make themselves celebrities and there’s no reason you can’t do the same. It doesn’t take a Harvard MBA to figure out celebrities are on the top rung of the earnings ladder.
Reason #6: Expert Status
Appearing in the media whether it’s on a national TV show or the local newspaper instantly gives you “expert status.” They wouldn’t be interested in your opinion if you weren’t an expert, right? And who would you rather do business with – the lady (or guy) who’s been interviewed by Larry King or Oprah (or even by the local news media) or Joe Blow? All things being equal, most people would rather do business with the person who’s been on TV or been featured in newspaper or magazine articles…and here’s your chance to be that person.
Look at Dr. Oz or Dr. Phil for example. Not long ago they were just normal people. But then they got on Oprah’s TV show and became celebrities. Whether it’s really true or not, they are considered experts in their fields and they’ve become rich and famous due to their “expert status.”
You don’t need to be a regular on Oprah to be recognized as an expert. Appearing in the local news or in a local newspaper is enough. But you’ll see a real-life example in the Ultimate CELEBRITY Promotions Swipe File & CD of someone who appeared not only on the local news but on the TODAY show too. So it’s certainly not out of the realm of possibility.
If you’re a serious entrepreneur or business owner, surely you can see the tremendous opportunity to use the POWER of CELEBRITY Association as an effective Strategy for extracting more PROFITS out of your current business and don’t worry because…
It’s easier and less costly than you might think to use celebrities to give your marketing efforts a turbo boost with the…

Ultimate CELEBRITY Promotions Swipe File & CD

YES! I Want to Tap into the POWER of CELEBRITY Association to Skyrocket Sales & Gain INSTANT Credibility for My Business, Myself, My Products & Services Without Breaking the Bank.
If you currently use Glazer-Kennedy style marketing, you understand the value of “swipe files.” Just ONE IDEA from among the dozens of examples will more than cover the $197 investment. It will also help you put your promotion together FASTER and save you the pain and hassle of reinventing the wheel.
And you don’t have to pay and arm and a leg for a CELEBRITY endorsement either. There are several low-cost (even FREE) alternatives for tapping into the power of CELEBRITY and

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