CA$H Copy Clinic

One of the most knowledgeable, organized, skilled, and “crafty” copywriters on the planet will painstakingly take you through the ENTIRE cash-copy-making process with demonstrations and actual examples …beginning with the idea…the options considered and formation of the offer…the theme…each and every step…as well as the actual writing of the copy.

After this clinic, you’ll have your own STEP-BY-STEP TEMPLATES, and you will have seen it built and used before your very eyes…kind of like a skilled magician revealing the secrets behind his best tricks. Then you can take what you learn and use it to EXPLODE the advertising and marketing results of your own business.

During the CA$H COPY CLINIC you’ll get:

• A quick Review of the “Must Have” Elements of Super POWERFUL Copy
• The answer to the $64,000 question: How can I really get inside the mind of my customer, prospect, or client?
• Special Tips for Creating CA$H-COPY for ONLINE Marketing
• COPY SURGERY: How to critique and improve your existing advertising, marketing, web sites, etc.
• The FIRST question you should ask BEFORE you ever write a single word (most people make the HUGE mistake of not even considering the answer to this question…they’re DOOMED before they even start!)
• Emotional and Psychological Triggers that practically force readers to take action NOW! (and more importantly how to uncover these “Hot Buttons”)
• A Simple, easy-to-repeat 8 Step Sequence for creating copy that sells (including a real life example Bill wrote for a client)
• How to take the original sales copy and quickly create a multi-step campaign that will generally DOUBLE your response rate (including a KEY STRATEGY most people miss)
• The strategy that is converting prospects into buyers like crazy!! (Hint: It’s NOT a traditional sales letter…It’s video…but it’s video done in a specific way…and it requires strong sales copy)
• Strategies for Creating Strong Attention-Grabbing Headlines…
• And Much MORE!!

You’ll get both a CD and a DVD of Bill’s presentation so you can listen or watch as many times as you’d like to make sure you’ve gotten all the powerful concepts down.

If you prefer to read, no problem. We’ve got you covered with the edited transcripts so you can sit down in your favorite chair, grab your pen and highlighter and soak in the whole cash-copy creation process at your own speed.

You’ll also get a second thick manual packed with Bill’s presentation materials so you can follow along as if you were actually in the crowd. And all this will be delivered straight to your door step. Anytime you need a refresher on writing copy that brings in cash now, there’s Bill ready to take you step-by-step through the ca$h-copy-making process.

For anyone interested in the most direct pathway to CASH… the ability to put words on paper or on a web page is THE MOST VALUABLE SKILL any business owner, marketer, or entrepreneur can possess. Once you master this skill, the world is your oyster and you can practically write your own check and that’s what Bill Glazer’s CA$H COPY CLINIC is all about.

Even if you don’t want to master this skill yourself, you need to be able to recognize good copy.

Ari Galper

Derek Gehl

Keith