A-Z Online Training

• 2 Manuals – Volume 1 and 2
• 1 Manual – Transcripts
• Special Report #6 (stapled sheets)
• Special Report #16 (stapled sheets)
• Personalized Welcome Letter

Online Course & Physical Course Manuals

Here’s just a sample of what you’ll discover about this most FASCINATING business…

Module #1: Information Marketing FAST Start 
How to Quickly Create a Part-Time Business that Earns THOUSANDS of Dollars Monthly or a SIX (or Even SEVEN) FIGURE Full-Time Business…Plus UNCovering “Hidden Opportunities” in Your Existing Business
Here’s what’s covered in this eye-opening Module:

1. Why there has never, ever been a better time to be in the Information Marketing Business (and what fuels the EXPLOSIVE growth of this industry today and will continue to do so for the foreseeable future…)
2. Proof that you do NOT have to be an expert to start a lucrative Info-Marketing business (including real-life examples like the former bartender who makes more than ONE MILLION DOLLARS per year providing Information to Dentists even though he’s never filled a cavity and the man with the MULTI-MILLION DOLLAR BUSINESS selling Information and Marketing Systems to the Restaurant Industry even though he’s NEVER owned a Restaurant)
3. Foolproof methods to select a topic for an Information Marketing business even if you have no clue where to start (Hint: Info-Marketing can be Profitable in ANY Market or Industry if you get this ONE thing right.)
4. The SEVEN ADVANTAGES of the Information Marketing Industry (No other Business that I know of Offers these INCREDIBLE ADVANTAGES…Plus the One BIG Advantage… Bigger than the other Seven)
5. How to Give Yourself INSTANT Credibility by Positioning Yourself as an EXPERT (When prospects see you as the EXPERT, the task of making the sale becomes almost insanely easy!)
6. Why EVERYBODY should be in the Information Marketing Business (even if you already have a successful business, I’ll show you how an Information Marketing can EXPLODE the PROFITS of an already existing Business)
7. The 18 CRITICAL FACTORS to Consider When Choosing a Market (and Which of these Factors is the MOST IMPORTANT)
8. The BEST Resources for Researching a Market…(Skipping this Step OR Failing to Get the MOST COMPLETE Picture of the Market with the Tools Bill reveals is a recipe for disaster)

And that’s just Module #1!! We’re just getting started. There are SEVEN More Jam-Packed Modules including…
Module #2: Bill Glazer’s Time-Tested, Proven, FoolProof SEVEN-FIGURE Information Marketing Formula
This Module uncovers:

• SIX Product Development SHORTCUTS…including real-life examples (while others are wasting weeks, months, or even years creating products, you’ll be MAKING MONEY INSTANTLY…if you follow these Proven Shortcuts)
• LEAD GENERATION: The 13 Most Common Ways to Generate Quality Leads…PLUS Lead Generation STRATEGIES and Secrets (Hint: Source Matters A LOT!!)
• The SEVEN Most Common Ways to Convert a Lead into a Paying Customer including the ONE thing that Blows Response Rates through the Roof (The BIGGER & BOLDER You Can Do This, the BETTER)
• How to Get the ULTIMATE FINANCIAL LEVERAGE Out of an Info-Marketing Business (Get this Right and You’ll QUICKLY Make MORE MONEY with LESS WORK.. GUARANTEED!)
• Where the REAL MONEY in the Information-Marketing Business is Found – This could be MILLION DOLLAR Eye-Opening, Jaw-Dropping ‘A-ha’ Moment for you. (Hint: It’s the EXACT Opposite of what most people think…those who are NOT Making BIG MONEY)
• That takes us through Module #2 and we haven’t even gotten into the 17 Highly-PROFITABLE Information-Marketing BlueprintS yet.

Here’s what’s waiting for you in…

Module #3: Information Marketing BlueprintS 1 through 5

• Blueprint #1 – BOOK PUBLISHING: Books bring you customers (FREE lead generation), make you credible, and build product bulk. Books also attract MORE Affluent & Better Buying Customers.
• Blueprint #2 – NEWSLETTER BUSINESS: How to build a subscriber base, create monthly income, & fuel other opportunities with one or more newsletters. Here you’ll see an insider “behind-the-scenes” analysis of the Glazer-Kennedy business – past, present, and future.
• Blueprint #3 – CD OF THE MONTH: CDs are similar to newsletters but are EASIER to create. CDs are also an easy upsell to newsletter subscribers for ADDITIONAL continuity income.
• Blueprint #4 – PRODUCTS BUSINESS: NOT just the info-product(s) you might sell to acquire customers but a COMPLETE BACK-END BUSINESS with multiple info-products at different price points; your own products and others’; your own catalog and web store; like Glazer-Kennedy. How to build your info-products business as a stand-alone business with equity value. You’ll get a behind-scenes look at the Glazer-Kennedy products businesses.
• Glazer-Kennedy paid out over $1,200,000.00 in affiliate commissions in 2006,
• Blueprint #5 – LICENSING: How to make money by selling the rights to a product or service. Very Lucrative!
• You could create a SIX-FIGURE Business with any one of those BlueprintS, but there are 12 MORE.

Up next is…

Module #4: Information Marketing BlueprintS 6 through 8 (including Bill’s FAVORITE Blueprint)

• Blueprint #6 – TELE-SEMINARS & TELE-COACHING: EXACTLY how to get & keep people in monthly tele-delivery programs priced from $97 to $497 and up per month – so you can sit ANYWHERE with your cell phone and make MONEY! Glazer-Kennedy operates two such programs, so Bill will share some of our actual statistics as well as the unseen factors that make these programs successful.
• Blueprint #7 – CONSULTING: Every day a HUGE ocean of money flows from clients to consultants…and if you properly present yourself, people will eagerly hand you a lot of money for your advice.
• Blueprint #8 – COACHING: Bill now runs THREE coaching groups himself, producing 
$1.62 MILLION DOLLARS a year in revenue for 27 days work (and his waiting list tops 110). Gee, that’s $60,000.00 a day. I’ve been operating my groups for 9 years. And we now have Certified No B.S. Business Advisors running local groups, providing them with 6-figure incomes.
• EIGHT Money-Making BlueprintS down, 9 MORE to go.

The next Module is…
Module #5: Information Marketing BlueprintS 9 through 16 (including BIG PAYDAYS)

• Blueprint #9 – BIG PAY DAYS: The Seminar Business can be the means of controlling your own destiny and earning Big Pay Days (seminars routinely produce $100,000.00 or more) from NINE types of seminars.
• Blueprint #10 – MEMBERSHIP SITES: The power of MySpace applied in business, niche or subculture settings. You’ll discover who’s doing the most with this…get a ‘behind-the-scenes’ look at GKIC’s foray into this promising arena.
• Blueprint #11 – THE DONE-FOR-YOU BUSINESS: How to provide ‘In-Demand’ services to people willing to pay PREMIUM PRICES for you to remove the hassles from their lives…and how to keep their business.
• Blueprint #12 – LIST BUILDING: How to get the MOST possible value from your lists, BOTH offline and online…including ADVANCED “Herd-Building” Strategies. The REAL & SALEABLE VALUE of any Information Business is in the list.
• Blueprint #13 – ONLINE DELIVERY: How to build, sell and deliver paid online content and satisfy customers doing it. NO ‘hard’ product, no offline fulfillment! Look at an actual example.
• Blueprint #14 – ASSOCIATION BUSINESS: Associations (like the Info-Marketing Association) make great businesses providing INSTANT Credibility, Low-Cost Member Acquisition, & Longer Member Retention.
• Blueprint #15 – THE ‘AREA EXCLUSIVE’ BUSINESS: As you probably know, I’ve done an enormous amount of work with these, with about a dozen clients over the past couple years. Bill and I did our own – with local Chapters and Certified No B.S. Business Advisors in 84 locations, and more to come. Many info-marketers are adding this to their businesses, like Lt. X, Dr. Ben Altadonna, Ed O’Keefe, and Denis Tubbergen….others have created incomes of $1-MILLION, $2-MILLION a year and up from scratch with such programs, like Scott Tucker & Rob Minton.
• Blueprint #16 – HIDDEN MONEY: Earn ROYALTIES from your recommendations. I recommend a voice broadcast vendor; Ron LeGrand recommends a self-directed IRA. We profit every time someone buys.
• So that’s 16 Proven, Profitable Information-Marketing BlueprintS down.

I’ve saved the BEST for Last along with some other IMPORTANT Points in…

Module #6: The BEST Information Marketing Blueprint (including a Comprehensive Real-Life Example) and CRITICAL Business Issues to Consider

• Blueprint #17 – THE “BEST” MODEL: Bill reveals the BEST model to create MAXIMUM PROFITS in the Info-Marketing Business…including a Real-Life Example of it. EVERYONE making 7-Figures is using this model.
• The Reality of the Info-Business can be distilled down to TWO Things: “IAM” and What will eventually become the REAL Business. Keeping your focus on these TWO things is of VITAL Importance.
• FOUR Important Economic Considerations: SERIOUS Info-Marketers are intimately familiar with these Four economics of their businesses…and Constantly “noodling” ways to Improve on them.
• Where the EQUITY in any Information Marketing Business lies. You’re NOT creating a business you can sell if you can’t deliver on these FIVE Factors and withOUT these you are doing nothing more than swapping hours for dollars.
• Info-Businesses can be EXTREMELY LUCRATIVE…but there are at least 11 Common Ways for Beginners (and even Experienced Info-Marketers) to Lose Money. Here’s a list things to be aware of.
• Finally, the NINE Most Commonly Made Mistakes that can Derail Your Dreams Faster than a Speeding Bullet. Are any of these Crucial (but Common) Mistakes holding you back?

Module #7: A Behind the Scenes Look at FOUR Rapidly Growing, Built-from-Scratch Info-Marketing Businesses (4 Real-Life Step-by-Step Examples to Follow)

• How a 30-something college dropout suburban mother of two made a MILLION DOLLARS in just nine months (She shares her 9-step template…and she’s only been in the Info-Marketing business for 24 months…this could be YOU in two years or less!!)
• Remember finding change in the couch when you were a kid? Well, this Info-Marketer “found” $163,799.00 he didn’t even realize he had…after implementing a simple idea BILL GLAZER shared with him. You’ll know this SIX-Figure “Insider Secret” too after you hear his INCREDIBLE story.
• Next you’ll hear from two ex-personal trainers who, starting from scratch just 24 months ago, went from zero to $838,000.00 to $2.1 MILLION despite doing it “all wrong” at the beginning. They say it’s not rocket science. They just followed Bill’s simple & proven blueprint.
• And last but not least, the amazing story of a former juvenile delinquent who impacts the lives of just under ONE MILLION children each month…children who participate in martial arts, gymnastics, dance, cheerleading, swimming, and soon two more niche markets. It’s NOT all about the money…although he IS making bushel baskets of cash.
• That’s not one or two, but FOUR highly-Profitable Information Marketing Businesses built-rapidly-from-scratch by people just like you. The script has already been written. All you need to do is follow it and I’m confident you can be up on stage competing for the coveted Information Marketer of the Year Award.

And that’s not all. There’s also…

Module #8: ADVANCED Strategies for Taking Your Info-Business to the MILLION DOLLAR Level and Beyond

• A Simple (but POWERFUL) Strategy one Info-Marketer used to get customers to pay for something they were getting for FREE and make the switch with little resistance. You’ll discover the RIGHT way to implement this strategy (most people have it all WRONG). PLUS 3 Proven methods to INCREASE response by as much as 50%.
• The Common Sense Approach to selling that INCREASED Sales by 1,000% from $160,000.00 to $1.6 MILLION in less than One Year. ANYBODY can take this Proven Strategy and apply it to their business to EXPLODE Profits and Income Faster than you ever Dreamed Possible. (It’s being used Today to sell BOTH products and services in just about any niche market imaginable and it works like gangbusters in any economy – good, bad, or ugly!!)
• If your Information Business has a Coaching component (and it should!), you MUST hear this BRILLIANT Strategy for Increasing Revenues AND Retention. Bill refers to it as putting a brick wall around your ‘herd’ because you’ll actually be providing more value to your clients, increasing your stature and authority, AND making more money.
• And finally, You’ll absolutely LOVE How one Brilliant Marketer smoothly INCREASED customer value from a one time sale of $1,500.00 to a sale of $6,000.00 that repeats AUTOMATICALLY EVERY YEAR just as predictably as professional athletes deny allegations of steroid use. (PLUS the Simple ‘Secret’ He uses to Keep Virtually ALL his Customers). If Quadrupling the Average Transaction Size AND Building a Steel Cage around your customers would INCREASE your business, you can NOT miss this.